About the Author
Samira Hammadi is an author and the founder of Modern Etiquette Consultancy, widely recognized for her expertise in etiquette, elegance, and personal development. She combines timeless values with modern relevance, offering guidance that resonates across cultures and generations
She began her literary journey with children’s and teens’ books on kindness and manners, later expanding her mission to women’s empowerment and well-being. Today, she champions femininity, refinement, and self-esteem, inspiring women to embrace their essence with confidence and grace. Her acclaimed book Her Essence embodies this vision, alongside a body of work that bridges empowerment guides with children’s stories carrying timeless lessons.
Her published works span multiple genres. They include the Princess in the Making series, Having Manners Is the New Cool, The World Needs Superheroes, a philanthropic book supporting education for children in Dhaka, Bangladesh, and The Fin-tastic Nour the Hamour, officially endorsed by the Environment Agency Abu Dhabi and added to its library. She is also the author of The Seed Inside Me and From Here to There, both praised for their depth and relatability. With Arabic editions of all her titles, her stories transcend cultures and generations, nurturing children, guiding teens, and empowering women.
Through her consultancy, Samira has spent years equipping children, teens, and professionals with the art of confidence, refined communication, and modern presence. Her expertise, blending timeless values with contemporary relevance, has made her a trusted advisor and a recognized voice in the media, with features in Khaleej Times, The National, MBC, and Arabian Business.
Beyond her professional work, Samira is a private pilot, a passion that has instilled discipline, precision, and the courage to rise above challenges. These qualities continue to shape her writing and teaching. She holds the UAE Golden Visa for her cultural contributions and has been honored as a World Peace Ambassador for her dedication to education and sustainability. Through her books, she shares the same spirit of courage and imagination, inviting readers into stories that inspire growth and possibilities.
