Author and Soft Skills Consultant
Samira Hammadi is an author and the founder of Modern Etiquette Consultancy, known for bringing elegance, cultural awareness, and personal presence to the modern world. She blends timeless values with practical relevance, offering guidance that resonates across cultures and generations.
She is a certified business etiquette trainer from The Emily Post Institute and holds advanced professional certifications from Harvard University in Leadership and Communication and in Rhetoric, Persuasive Writing, and Public Speaking. She also holds certifications from Yale University in The Science of Well-Being and Introduction to Psychology. These academic foundations enhance the depth and clarity of her work in confidence building, refined communication, and modern presence.
Samira began her literary journey with children’s books on kindness and manners, later expanding her mission to women’s empowerment and emotional well-being. Today, she champions femininity, refinement, and self-esteem, inspiring women and girls to embrace their essence with confidence and grace. Her acclaimed book Her Essence reflects this vision, along with a growing body of work that bridges empowerment guides with meaningful children’s stories.
Her published works span multiple genres, including
• Princess in the Making series
• Having Manners Is The New Cool
• The World Needs Superheroes
• Alya’s Wings of Courage
• The Fin-tastic Nour the Hamour: On a Mission to Save Her Mangroves
• Her Essence
• From Here to There
• The Seed Inside Me
Her books are read in homes, schools, and learning communities across the Middle East and are increasingly used in values-based and character-building programs. All titles are available in English and Arabic and are distributed throughout the region and international markets.
Her expertise and distinctive voice have also been recognized by leading media outlets. Samira has been featured in Khaleej Times LUXE, The National, MBC, Market Realist, Arabian Business, and other regional platforms that highlight her work in etiquette, personal presence, and cultural education.
Samira’s work extends to educational and community initiatives that support children and families. She holds the UAE Golden Visa for her cultural and literary contributions across all her published works. She also received a recognition from World Peace Tracts for the social impact of her philanthropic title The World Needs Superheroes, which supports children’s education in Dhaka, Bangladesh. In addition, her environmental story Nour the Hamour teaches children about protecting marine life, responsible plastic consumption, and the importance of not littering, and was officially recognized by the Environment Agency Abu Dhabi and added to its library.
Beyond her professional work, Samira is a private pilot, a pursuit that reflects her values of discipline, courage, and rising above limitations. These qualities continue to shape her writing, teaching, and presence.
At the heart of her work is a commitment to shaping character, confidence, and emotional intelligence across generations. Samira’s work continues to empower individuals of all ages to communicate with confidence, carry themselves with presence, and navigate the world with respect and authenticity.
